The Intertek Group

Industry

The Intertek Group provides timely cost-effective business-to-business research to firms of all sizes, small, medium, and large alike. It works through an international network of  researchers with experience in fields as diverse as automotive and mechanical, building materials, consumer electronics, textiles, IT, medical equipment and pharmaceuticals, and telecommunications.

Intertek research brings strategic business information to Clients in areas such as:

Ø       Competitive positioning, to better understand how the market evaluates a firm's products and those of its competitors

Ø       Product development, to test the market’s evaluation of new products and factors working for/against their introduction

Ø       Market trends, to gain deeper insight into how markets are evolving and the dynamics behind the trends

Ø       Business development, to explore new areas of opportunity, identify weak or missing links, determine what is required to succeed.

Research methodologies include interviews, broad surveys, and a review of publicly available information.

Market research can continue to work after the results are in. The Intertek Group can:

Ø       Help reinforce a firm's thought-leadership position with research reports, white papers, or other collateral

Ø       Contribute to strategizing on products and services, technology, and markets

Ø       Prepare reports for the investment community.

To discuss a research project, contact Caroline Jonas (Tel: + 33 1/ 45 75 51 74; email: cjonas@theintertekgroup.com).